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The Roc Lifestyle

Tuesday, October 9, 2007

Rocawear and Southpole, two of hiphops most successfull fashion brands, recently lost bids to naming the New Jersey Net's Continental Airlines Arena. Instead, Izod won the naming rights and will be naming the Arena, The Izod Center.

Damn! Aint that a b*tch. I was looking forward to it being named The Rocawear Center or something like that. But whatever.
In related news:
Iconix Brand, which bought Rocawear from the Roc-A-Fella empire last year for 204mil has launched a community portal called "Rocawear Lifestyle". The Rocawear Lifestyle site is basically an online community to promote the Rocawear brand and to better interact with their consumers.

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The Jewry Designer

Monday, October 8, 2007
Music Producer, Heavy weight Rapper, and now Jewry Designer! Yes Sir, It has been confirmed that Kanye is currently designing a Jewry collection with Takashi Murakami. No release date has yet been confirmed. But its very likely that it will be sometime in 08. Not much detail has been released about the collection but he did take time to let Woman's Wear Daily know that:
They'll be more accessible. They wont be all diamonds.

I'm looking forward to seeing what exactly he comes out with. If nothing else I expect the collection to be fly. Because..well.. that's what Kanye does.

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